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The following is a press release from the National Rifle Association

The National Rifle Association has unveiled a brand new look for its Eddie Eagle GunSafe program, featuring a modernized video and message from the gun accident prevention program that seeks to help parents, law enforcement, community groups, and educators navigate a topic paramount to our children’s safety. Eddie Eagle, the program’s mascot, has delivered his crucial safety message to nearly 28 million children since the program began in 1988.

Joining Eddie Eagle is the Wing Team, a new cast of friends who help his mission to teach Pre-K through fourth grade students what to do if they ever come across a gun: STOP! Don’t touch. Run away. Tell a grown-up.

“It’s about safety—nothing more, nothing less,” said Wayne LaPierre, NRA Executive Vice President. “And when it comes to our children, nothing is more important.”

In the new video, Eddie Eagle and the Wing Team discuss firearm accident prevention with parents and law enforcement to answer common questions children might have when learning about gun safety.

The program’s refreshed look is the culmination of a year-long research and development process involving focus groups in cities throughout the United States. Moms, children, teachers, principals, and superintendents vetted the characters, storylines, and songs in order to create an effective message for children in Pre-K through fourth grade.

The updated program also includes resources for parents and children, including curriculum guides, sing-alongs, coloring pages, discussion questions, games and more. Watch the video above. Visit http://eddieeagle.com for more information.

About the National Rifle Association

Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen’s group. Five million members strong, NRA continues its mission to uphold Second Amendment rights and is the leader in forearm education and training for law-abiding gun owners, law enforcement and the military. Visit http:///nra.org.

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