Ruger, NRA-ILA, ruger 2 million gun challenge
(Photo by Ruger)

Ruger has announced the 2 Million Gun Challenge to benefit the NRA Institute for Legislative Action (NRA-ILA). The Connecticut-based manufacturer will donate $2 for each new Ruger firearm sold between the 2015 and 2016 NRA Annual Meetings. The target amount is $4,000,000.

“We’re bringing back the One Million Gun Challenge with a twist,” Ruger CEO Mike Fifer said in a press release. “Our goal is to sell two million firearms in a 12-month period. With that, we pledge to donate not one, but two dollars to the NRA for every new firearm sold. We accomplished our goals to support the NRA in 2012, and with the help of our loyal customers, we believe we can do it again.”

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Established in 1975, NRA-ILA is committed to preserving the right of all law-abiding individuals to purchase, possess and use firearms for legitimate purposes as guaranteed by the Second Amendment to the U.S. Constitution.

For more details about the 2015-2016 “2 Million Gun Challenge” and to track its progress, visit To learn more about the extensive line of award-winning Ruger firearms visit or

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About Sturm, Ruger & Co., Inc.

Sturm, Ruger & Co., Inc. is one of the nation’s leading manufacturers of rugged, reliable firearms for the commercial sporting market. The only full-line manufacturer of American-made firearms, Ruger offers consumers over 400 variations of more than 30 product lines. For more than 60 years, Ruger has been a model of corporate and community responsibility. Our motto, “Arms Makers for Responsible Citizens┬«,” echoes the importance of these principles as we work hard to deliver quality and innovative firearms. Sturm, Ruger & Co., Inc. “Arms Makers for Responsible Citizens┬«.

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