ruger, ruger lc9, lc9, ruger lc9 trade-in

The following is a press release from Ruger

Sturm, Ruger & Company, Inc. (NYSE: RGR), announces the launch of the LC9 Trade-In Promotion. Between now and December 31, 2015, customers can trade in their used, hammer-fired LC9 at their local firearms retailer toward the purchase of a new LC9s striker-fired pistol and receive a $100 gift certificate code for, Ruger’s online sportswear and accessories store.

RELATED STORY: 6 Ruger Pocket Pistols & Revolvers For Self Defense

“The LC9s has proven to be a great success; customers love the short, crisp trigger pull of this striker-fired pistol,” said Chris Killoy, Ruger President and COO. “We have heard from some of our existing LC9 owners who say they wish they could trade their model in for the new LC9s. This promotion will help them do just that.”

In order to receive the $100 gift certificate code, customers must generate an online redemption at The redemption form requires customers’ contact information, the traded-in LC9 serial number, the newly purchased LC9s serial number, retailer information and an uploaded image of a legible copy of proof of sale and proof of trade-in.

RELATED STORY: Ruger 1911 Commander – Streamlined For Everyday Carry gift certificate codes will be sent to customers via email once their redemptions are completed and approved.

For more information on this promotion or to check the status of a redemption, visit

Up Next

Springfield’s XD 5-Inch Compact: Reimagined Concealed Carry

Springfield's XD 5-inch Compact .45 ACP is neither fish nor fowl!