Hornady isn’t messing around. The Nebraska-based ammo manufacturer evidently has big plans for 2017, with a host of new ammunition, bullet, reloading and security products being announced, including Hornady BLACK Ammunition and new offerings in its Precision Hunter, Match, American Gunner, Ameircan Whitetail, and Superformance lines. The company also announced 15 new ELD Match bullets, two new bullets in its ELD-X line and three new FTX bullets.

On the reloading side side of things, Hornady is releasing the 10th edition of its cartridge reloading handbook, as well as the Case Prep Duo, M1 Case Tumbler, Lock-N-Load Cartridge Gauges and more. In terms of security products, its all about Hornady’s RFID-utilizing RAPiD safes.

See the press release below for more details.


Hornady® BLACK™ Ammunition

Hornady BLACK™ ammunition offers versatile loads optimized for excellent performance from America’s favorite guns, including the 5.56 NATO 75 gr. InterLock® HD SBR™ for short barreled rifles/AR pistols. Utilizing both a new bullet and new propellant developed specifically for optimal performance in short-barreled rifles (10.5″ to 11.5″), the dramatic efficiency of the propellant results in a 15 to 20 percent temperature reduction, delivering a progressive burn rate that burns clean with minimal flash.

Loaded in these popular calibers:

  • 5.45×39 60 gr. V-MAX® (Steel Case)
  • 223 Rem 62 gr. FMJ
  • 223 Rem 75 gr. BTHP Match™
  • 5.56 NATO 62 gr. FMJ
  • 5.56 NATO 75 gr. InterLock® HD SBR™
  • 6.5 Grendel 123 gr. ELD® Match
  • 6.8 SPC 110 gr. V-MAX®
  • 300 Blackout 110 gr. V-MAX®
  • 300 Blackout 208 gr. A-MAX®
  • 308 Win 155 gr. A-MAX®
  • 308 Win 168 gr. A-MAX®
  • 7.62×39 123 gr. SST®
  • 450 Bushmaster 250 gr. FTX®
  • 12 GA 00 Buck

Precision Hunter Ammunition

Hornady has added five new loads to the lineup for 2017. Accuracy and terminal performance are the cornerstones of Precision Hunter™ factory loaded ammunition. Featuring the radically superior ELD-X® bullet with Heat Shield® tip, Precision Hunter™ is the ideal load for any hunting situation because of its effective terminal performance at ALL practical ranges.

Great care has been given to develop these superior, match-accurate hunting loads that allow the ELD-X® bullet to achieve its maximum ballistic potential. Propellants are clean-burning and loaded to uniform capacity for consistent shot to shot results, regardless of temperature. This attention to detail provides the highest levels of accuracy and consistency for the most demanding and diverse hunting situations.

  • 270 Win 145 gr ELD-X®
  • 280 Rem 150 gr ELD-X®
  • 7mm-08 150 gr ELD-X®
  • 300 WSM 200 gr ELD-X®
  • 300 Wby Mag 200 gr ELD-X®

Match™ Ammunition

Match shooters will appreciate the 8 new offerings in this ammunition line, including the 223 Rem magazine length, high BC load, and a new cartridge: the 6mm Creedmoor!

  • 223 Win 73 gr ELD® Match
  • 6mm Creedmoor 108 gr ELD® Match
  • 260 Rem 130 gr ELD® Match
  • 6.5 Creedmoor 120 gr ELD® Match
  • 6.5 Creedmoor 147 gr ELD® Match
  • 308 Win 155 gr ELD® Match
  • 308 Win 168 gr ELD® Match
  • 300 Win Mag 178 gr ELD® Match

American Gunner® Ammunition

The American Gunner line has expanded to include the 6.5 Creedmoor 140 gr. BTHP, and two shotgun options: The Reduced Recoil 12 ga Rifled Slug is designed for smooth bore barrels, and features a 1-ounce lead alloy slug. A compression style wad softens recoil and protects the slug at ignition to help seal the bore for consistent velocity.

The Reduced Recoil 12 ga 00 Buckshot is loaded with 8 pellets of swaged high antimony lead shot that is held to exacting tolerances. This load is designed to offer less recoil while still cycling most modern semi-automatic shotguns. The Hornady Versatite wad does the patterning so this load does not require shotgun modifications or specialized chokes.

American Whitetail Ammunition

Loaded with our legendary Hornady® InterLock® bullet, this new 6.5 Creedmoor round combines generations of ballistics know-how with modern components and the technology you need to take the buck of a lifetime!

Custom™ Ammunition

Offering the advantage of handloaded accuracy in factory loads, these new rounds expand the options available to hunters who rely on Hornady® quality.

  • 218 Bee 45 gr HP
  • 250 Savage 100 gr InterLock®
  • 264 Win Mag 140 gr InterLock®
  • 300 WSM 200 gr ELD-X®
  • 300 Wby Mag 200 gr ELD-X®

Superformance® Ammunition

Superformance® uses ultra progressive propellants that take the SST® and GMX® bullets to levels of performance that are simply unattainable with conventional propellants. New offerings for 2017 include:

  • 260 Rem 129 gr SST®
  • 300 WSM 165 gr GMX®

Superformance® Match™ Ammunition

Superformance® Match™ Ammunition achieves muzzle velocities of 100 – 200 fps faster than conventional ammunition and we’ve raised the standard for bullet accuracy with new ELD® Match bullets.

  • 308 Win 168 gr ELD® Match
  • LeverEvolution® Ammunition

Hornady offers two new loads for lever gun enthusiasts. LEVERevolution® represents a breakthrough in ammo design for lever action rifles and revolvers. The key to its innovation and performance is the patented elastomer Flex Tip® technology of the FTX® and MonoFlex® bullets. Safe to use in tubular magazines, these bullets feature higher ballistic coefficients and deliver dramatically flatter trajectory for increased down range performance.

  • 41 Rem Mag 190 gr FTX®
  • 25-35 Win 110 gr FTX®


ELD® Match™ Bullets

Adding 15 new offerings, ELD® Match bullets are technologically advanced, enhanced accuracy target bullets featuring the perfect meplat of the Heat Shield® tip. Combined with numerous design features that deliver the highest in class ballistic coefficients, ELD® Match™ bullets deliver superior accuracy and extreme consistency from bullet-to-bullet and lot-to-lot.

  • 22 Cal. 52 gr. ELD® Match
  • 22 Cal. 73 gr. ELD® Match
  • 22 Cal. 75 gr. ELD® Match
  • 22 Cal. 80 gr. ELD® Match
  • 6mm 108 gr. ELD® Match
  • 6.5mm 100 gr. ELD® Match
  • 6.5mm 120 gr. ELD® Match
  • 6.5mm 123 gr.ELD® Match
  • 6.5mm 130 gr. ELD® Match
  • 6.5mm 147 gr. ELD® Match
  • 7mm 180 gr. ELD® Match
  • 30 Cal. 155 gr. ELD® Match
  • 30 Cal. 168 gr. ELD® Match
  • 30 Cal. 178 gr. ELD® Match
  • 30 Cal. 225 gr. ELD® Match

ELD-X® Bullets

Introduced in 2016, Hornady adds to the ELD-X® line with two new bullets. The ELD-X® bullet is a technologically advanced, match accurate, all-range hunting bullet featuring highest-in-class ballistic coefficients and consistent, controlled expansion at ALL practical hunting distances.

At conventional range (0-400 yards), the ELD-X® bullet is designed to continually expand throughout its penetration path. Upon impact, the thin nose section of the bullet peels back and sheds material until it reaches the thick shank of the bullet jacket where the InterLock® ring works to keep the core and jacket together. The remaining heavy shank of the bullet continues to drive forward and expand for extremely lethal results.

Upon contact at extended range (400 + yards), the Heat Shield® tip drives backward into the carefully designed nose cavity to begin the expansion process. At lower velocities, the ELD-X bullet exhibits conventional expansion characteristics with a large mushroom and high-retained weight ensuring deep penetration and large wound cavities.

  • 270 Cal. 145 gr. ELD-X®
  • 7mm 150 gr. ELD-X®

FTX® Bullets

  • 25 Cal. 110 gr. FTX®
  • 30 Cal. 135 gr. FTX®
  • 41 Cal. 190 gr. FTX®


10th Edition Hornady® Handbook of Cartridge Reloading

Featuring over 1,000 pages of reloading data, techniques and bullet information, the 10th Edition Handbook gives handloaders access to over 200 different calibers featuring a variety of loads using Hornady® bullets. Find an impressive lineup of new and expanded data that incorporates new powders, new bullets like the ELD-X® and ELD® Match, plus more cartridges like the 280 Ackley Improved, 7 x 64 Brenneke and the 338 Federal. Well over 1,300 load combinations were shot to update and expand the reloading pages in this edition.

In addition to the comprehensive reloading charts, this reference manual provides shooting enthusiasts with in-depth, easy-to-understand explanations of internal, external and terminal ballistics. Coupled with the Hornady® online calculators found at, shooters will have the tools they need to replicate the environment where they plan to shoot. Whether a novice or seasoned reloader, these resources provide everything needed to successfully reload your favorite cartridges.

Case Prep Duo™
Make quick work of various reloading chores with this cordless, rechargeable multifunction tool that accommodates case neck brushes, primer pocket cleaners, and chamfer/deburr accessories. With the easy to swivel body and integrated rubber feet, use it in the straight configuration on your bench top, or rotate it 180 degrees for an ergonomic handheld power tool. Use with the 8-32 spindle head for various reloading functions or remove the spindle head and use as a powered screwdriver with standard ¼-inch hex bits (not included). Comes with plug-in charger, ID and OD chamfer tools. Item No. 050180

M1 Case Tumbler
Add to the quality of reloaded ammunition by using the M-1 Case Tumbler to clean and polish large quantities of cases quickly and efficiently. Coupled with Hornady® Tumbling Media, the cyclonic and vibratory action of the Tumbler cleans brass to a brilliant shine. Use the included sifter to separate the polished brass from the media. Running time varies based on the condition of the cases and degree of cleanliness desired. Holds up to (400) .38 Special cases, (180) 30-06 cases, or the equivalent of other like-sized cases. Item No. 050202

Cartridge Gauges
Hornady Lock-N-Load® Cartridge Gauges allow the user to check their cases and ammo to ensure a correct fit in SAAMI chambers. Available in a variety of calibers.

Lock-N-Load® AP™ Tool Caddy
Improve efficiency and convenience by storing frequently used tools directly on a Hornady® Lock-N-Load® AP™ press. Install bracket and caddy on either side of the press and rotate to the desired position for quick access and efficient organization. Includes three combination wrenches, four hex wrenches, needle nose pliers, and a Hornady® Deluxe Die Wrench. Item No. 095140

Powder Funnel Die
For ultra precision on the AP™ press, this die allows handloaders to trickle and weigh each individual powder charge. Includes a funnel and two insert bushings that accommodate cases from .22 to .50 caliber. Item No. 095360

More and more people are realizing the need and advantages of storing firearms in safe, yet accessible devices. By utilizing patented RFID technology, Hornady Security® RAPiD® Safes offer the quickest, most dependable access to your firearm while providing unmatched security from unauthorized access. Simply place the included RFID wristband, key fob or decal over the safe’s reader and it immediately opens so you can retrieve your firearm.

All Hornady Security® RAPiD® Safes offer the following features:

  • Fast and dependable touch-free entry
  • RFID activated by wristband, key fob or decal to immediately open the spring-assist lid. User can program up to five RFID tags for each safe.
  • Convenient keypad access
  • For secondary entry method, user can program a four to six digit security code. Each safe also comes with two circular barrel keys.
  • Exceeds safety standards
  • Every RAPiD® Safe exceeds the highest safety standards from ASTM International, and many are listed by the California DOJ as an approved firearm safety device.
  • Heavy-duty, tamper-proof construction
  • Exterior housing is made of thick steel and hardened interior locking lugs. Protect your safe from theft with the included 1500 lb rated security cable.
  • Safe and ready
  • AC and battery power ensures your guns are protected and ready to go 24/7.
  • Easy to install
  • Pre-drilled mounting holes make it easy to secure your RAPiD® Safe to a stationary object.

RAPiD® Safe 2700KP and 2600KP
Designed to accommodate compact and full size handguns, these safes offer both RFID and keypad entry and meet TSA requirements for handgun safety in checked luggage.* They exceed ASTM International safety standards for child and pry resistance, and are approved by the California Department of Justice as an authorized firearm safety device.

RAPiD® Safe Shotgun Wall Lock
Designed specifically for shotguns, this safe can be mounted horizontally or vertically in closets, behind doors— anywhere you want quick access using an RFID tag.

RAPiD® Safe AR Wall Lock
Accommodating most AR-15 and AR-10 platforms, mount this safe in a horizontal or vertical position for quick access when you need it most.

RAPiD® Safe AR Gunlocker
The fully enclosed design of the AR Gunlocker provides convenient, tamper-proof security for up to two tactical length rifles.

Founded in 1949, Hornady® Manufacturing Company is a family owned business headquartered in Grand Island, Nebraska. Proudly manufacturing products that are made in the USA, Hornady® Manufacturing is a world leader in bullet, ammunition, reloading tool and accessory design and manufacture.

For further information regarding Hornady® products, visit the company web site at

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