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In a press release confirming the deal, Crosman touted LaserMax as a “global leader in hardened and miniaturized laser systems, offering a comprehensive line of premium laser sights for home defense, personal protection and training use” with “significant intellectual property in laser technology” since its founding back in 1989.
“LaserMax is well-known for its innovative laser products in the shooting sports accessory market, and the cross-selling synergies with Crosman’s airgun and archery products are clear and highly attractive. We are excited to be able to strengthen our product line for outdoor enthusiasts by adding this iconic brand to the Crosman portfolio,” Crosman CEO Robert Beckwith said.
Crosman is no stranger to the acquisition process. Last month, the Bloomfield, N.Y. company was acquired by Westport, Conn.-based Compass Diversified Holdings for $152 million. In the firearms space, Compass also owns 5.11 Tactical and Liberty Safe.
Compass funded Crosman’s acquisition of LaserMax via its credit line.
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“The addition of LaserMax’s Commercial business supports Crosman’s strategic initiative of expanding into attractive adjacent markets and realizing cross-selling opportunities with current big box retail and international customers. Further, adding this premium laser sight brand to Crosman’s product offering in the outdoor recreation market will enable it to reach a wider range of new customers across retail channels,” Compass CEO Alan Offenberg said.
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